Website HealthCheck & Action Plan

Can't Find Your Site in the Search Engines?
Want More Business from Your Website?
Unsure if Your Site is Being Looked after Properly?
Confused about Internet Marketing?
Your Competitors always get Found More than You?
Worried about Wasting Your Money?
Don't Know Who to Trust?

STOP. DON'T WORRY!

You are Not Alone!

Having worked in the internet marketing industry full time since 1997, helping hundreds of clients all around the UK, I know just how confusing internet marketing can be.

With technology changing all the time, the day to day challenges of marketing a business and a vast array of bewildering choices to be made, it is not surprising that most people don't really know what they're doing.

That's no reflection on them or their abilities, simply a result of the huge advances in business technology and marketing.

In addition to this lighting fast world of web marketing, there's of course the barrage of spam, uninvited telesales calls and salesmen promising to get you to the top of Google and other such nonsense.

Hardly surprising that most website owners are confused. (I struggle to keep up myself!)

Whilst having your website properly optimised and submitted to the relevant search engines is crucial - there are dozens of other strategies - all very important - that most people ignore - or simply don't know about - and consequently waste a fortune in money and lost sales.

The Problem with Internet Marketing...
There's simply a bewildering array of methods available to boost your sales results.

Search Engine Optimisation
Web analytics
Sales copy
Email marketing
Blogs & Content Article Directories
Viral Traffic Generators
Social Networking Optimisation
Affiliated Traffic
Application to relevant newsgroups/chatrooms
Advertising in Ezines
Syndicating content with other websites
Linking Strategies
Online Classified Adverts
Opt-in Email Campaigns
Micro-Site Matrices
Pay per Click
Banner Campaigns

...and many, many more besides.
The list goes on and on and gets longer all the time.

On top of all the internet marketing strategies available,
there's a whole army of people just waiting to take your money for their services.

Q. Who Should You Listen To?

Your marketing company?
Your sales people?
Your search engine optimiser?
Your graphic designer?
Your web designer?
Your hosting company?
Your IT company?
Your software supplier?
Your merchant bank?

As well as your regular expenses,there's a lot of people that can add to your overheads and get paid whether your website works or not.

Hey, I'm not suggesting that there is necessarily anything wrong with them or their services.

I'm simply suggesting that the most important person to listen to is ...

A. YOUR CUSTOMER!

99% of Website Owners are "Flying Blind"

With respect, your customers don't give a monkey's about you or your website!
(At least not right away at any rate)

They just want what is important to THEM and if your website doesn't give it to them immediately, they will go elsewhere very quickly.

People are insanely fickle on the internet and most website owners are completely oblivious to their visitors behaviour on their website, or indeed how they got there.

However, 99% of website owners don't really understand or monitor their website properly - and losing lots of money through ignorance.

Would you drive your car without looking out the window or checking the controls? Of course not - yet that's exactly what 99% of website owners do!

Don't Lose a Fortune in Cash and Sales!

Ignorance isn't bliss when it comes to internet marketing.
It's just an expensive mistake!

When you don't know what's going on with your website and internet marketing, you lose out, plain and simple.

Like I said, most people haven't got a clue about any of this and are losing a fortune simply because they don't know any better or because they don't have the right information.

The Solution? Get Back to Basics...

YOUR SALES (£££) = VISITORS x CONVERSION RATE (%)

You can see from this that the amount of visitors that actually CONVERT into leads or sales is JUST AS IMPORTANT as the amount of visitors you get!

Unfortunately, almost all the people I talk to are hell bent on getting as many visitors as possible but their conversion rate is terrible - or worse still, they don't even know what it is!

How can MKLINK Help?
We supply information.

Independent, unbiased information, Warts 'n All.

The Good News that when you can see how to boost your conversion rate AND your website traffic, you can make HUGE improvements to your profits, very quickly.
(Very often for little or no cost)

Put simply, we show you where to invest time and effort and more importantly, where to STOP wasting money.

Ok, so we're web analytics professionals rather than super heroes but remember that information is power.

You can do more with a small budget and the right information than with a large budget and the wrong information.

Know Where You're Going!

Like most things in life, your internet marketing is much, much more likely succeed if you work to a plan!

When you know where you are currently and where you want to get to, your job really is half done! So simple yet so true.

Again, most people I deal with don't know what to aim for and are basically going round in circles.

The Good News…

By providing a benchmark on where your website is now and then mapping out where you need to get to, according to your budgets and timescales, we can work with you to provide a suitable, realistic strategy that you can use in your own time and at your own pace.

Test and measure. Once you know what works, you'll see your sales skyrocket!
Like everything else in life – it's simple when you know how!

This is why we developed the MKLINK Website Healthcheck & Action Plan!

OK, So How Does it Work?

Step 1
We Listen to What You Want.
First and foremost - we take as much time as necessary time to fully understand your business and objectives before we proceed.

We get to know your targets, budgets, timescales, markets, competitors, key phrases, siste stats(if you know them). This is all vital to the success of your plan. If someone doesn't understand your needs and expectations– how can they help you?

Step 2
You Get a Website Health Check
You need to know your strengths and weaknesses.

We look at everything from what your web stats tells us and how the site is put together all the way to what your competitors are up to.

Step 3
You See What Your Site is Doing in the Search Engines
This clarifies exactly what your current search engine rankings are for your chosen key phrases. When you know where you are – you know where to improve!

It's vital that you know which key phrases are important to your customers.

Step 4
You Get An Action Plan For MORE VISITORS
Visitors are the lifeblood for your online business and we identify the various strategies that your business can use to boost visitors to your website.

The search engines are only one method - we'll show you lots more...

Step 5
You Get An Action Plan For MORE CONVERSION
It is just as important to maximise the sales or leads from your visitors -otherwise they’ll just go to your rivals!

We show you the Do's and Don'ts.

Step 6
We Go Through Your Reports & Plans over the Phone
The reports and plans that you receive are emailed and posted to you and involve a lot of information.

Typically, once you've had enough time to go through it, we go through it with you in person over the phone to make sure that you understand everything.

Don't worry!e We spend as much time as it takes to make sure you know what you're supposed to do.

Step 7 We Add Award Winning Web Analytics to Your Website. CLICKTRACKS PRO is added to your website so that you have a visual dashboard to see exactly what is going on! We leave the software running for 3 months which gives us time to gather enough data to be able to make proper, informed decisions as to how well your internet marketing efforts are working.
Step 8 How Succesful Has Your Site has Been over 3 Months? The acid test! The whole point of adding web analytics software to your website is that we can see any just how well your marketing has been. The figures don't lie! Once you have these results, you'll have a clear indication of what to do and which way to go and how much you're likely to spend - or save - on your website.

3 Months later, we review how your website is performing against the start of the process and give you an honest appraisal of what is working and what isn't.

All plans need to be flexible and adjust to the real world an ours are no different!

It's not rocket science, it's simply combining marketing and accounting to really put you in charge of your website.

You're now in a position to really start getting the most out of your efforts.

Why Listen to Me?

Doesn’t it make sense that if you just follow a well-thought-out-plan and understand the rules of the game, then you’re many times more likely to succeed? Of course it does!

Conversely, if you don’t follow a plan or don’t know what you are doing – then you will never achieve your potential.

Three Reasons To Believe What I Say

Reason one: We have helped many hundreds of businesses all over the UK and IRELAND increase their online sales since MKLINK was incorporated in July 1998. We will probably have worked with a business similar to yours before.

Reason two: Our experience ranges from large PLC's to Houeshold Insurance companies and Building Societies.

Reason three: We have doubled our own turnover since Feb 2005 by using the very same methods that we teach.

But hey, Don't take my word for it!

What Some People Have Said About Us

"I'd urge anyone who is serious about their website to invest in their education and use this System.

Why pay someone else to market Your website when you can do it very effectively yourself?"

Angela Edwards www.newcastle.co.uk
Newcastle Building Society

"What I really like about MK Link is the down to earth approach. Mike tells it like it is and you have to be prepared to listen to his advice evne though you may not want to hear it. He has a knack of simplifying the application of marketing messages that it's hard to argue with. Not only that, though. He also comes through with lots of additional help for you on a one-to-one basis in the quarterly phone calls and he seems to genuinely want to help. I've never come across that before with this kind of service.!"

Keith Wymer www.holborntraining.co.uk
Pitman Training(London)

"I didn't really know what I was doing until mkLINK showed me a simple way forward. Now, I'm at the top of the search engines for my chosen key phrases and I haven't even started the other suggestions yet!"
Stu Dockree. http://www.englishphoneboxes.com
English Heritage Phone Boxes

"Firstly I must say thank you to Paul and the team for the advice and time spent with us. The report they provided for us on our site was fantastic, there was many points on the action report that after reading it stood out like a sore thumb so we actioned these points first. We completed all of the points laid out in the action list within the first week and then as we all know we have to be patient with the internet and wait for the spiders to come back."

"From placing our order with MK link for our site report on the 9th May, our sales have just over doubled and we couldn't be more happier with this result. "

"The intention for this report was to evaluate our website and provide advice on how to improve the website and help us meet our objectives over the next 12 months, they did it in just under two months so I guess now our objectives have now changed and so we will be working closely with MK link from now on."
Stuart Perkins. www.kiddieshop.org.uk/

"I get half a dozen calls each week promising me the earth. mkLINK was referred to me and was the ONLY company that took the time and trouble to completely understand my business before making any recommendations. The advice worked and I have quadrupled the leads I get. I can't recommend them enough and urge anyone to WORK TO A PLAN."
Kevin Hodge. www.countyflatroofing.com

"We had a number of customers' websites who needed more visitors. mkLINK developed unique strategies for each of them and without exception they have proven their weight in gold. I can highly recommend them as a fantastic company to deal with. Their money-back guarantee has never been used by ANY of my customers."
Jean-Paul Gorman. http://www.firecast.co.uk

"Mike Knight does what he says on the tin.I would have no hesitation in recommending his services to anyone. [He] is the Internet version of the ''personal-trainer''.What you or your staff may have overlooked he can find.He will provide you with areas in which you and the site you work on/for are weak and help to implement strategies to improve all aspects.There is no instant solution to a website-it is a bit like Formula 1-never will any single thing you do contribute to performance gains-but instead all the things joined together increase the performance over a period of time. Mike makes all this clearer and is helping me in this journey of discovery."
Jonathan Berliand. http://www.caraselledirect.com

Everything is explained, Step-by-Step and in Person.
Don’t worry – we don’t assume you’re an expert (yet)!

You won’t miss something important or get left behind.

We’ll take as long as you need to make plain what you and your website need to succeed. We’re here to help!

OK! So How Much Does it Cost?

2 Payments of £397+VAT

It's RISK FREE!
Checkout my 100% Guarantee below.

The whole point of my service is that you get thousands of pounds of additional, recurring revenue and/or savings in your marketing budget.

CLICK HERE TO ORDER TODAY VIA MY SECURE SERVER...

Your 100% Guarantee:

" No strings. No fuss. If you anything less than thrilled with my service, I shall refund your money.

No questions asked.."

Mike Knight.

Click the link below now to start Save Money
and Boosting Your Website's Profits Today...

CLICK HERE TO ORDER TODAY VIA MY SECURE SERVER...

To your success!

Mike Knight. Director.

P.S. If you simply want to speak to me personally call (UK)01454 852414 and I'll be happy to answer any questions.